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The Wise Marketer provides free daily news reports and informative articles about customer loyalty, customer retention, and customer relationship marketing (CRM), for loyalty marketing executives. Provides free daily news and information about customer retention (CRM) and loyalty marketing, plus book reviews, industry events and feature articles.

Vince Kellen is a vice president, information services and an instructor at DePaul University where he lectures on CRM technology, business intelligence, portals, enterprise architecture and e-commerce technology. Relationship marketing consultant and DePaul University faculty.

Firm specialized in strategies and solutions to help small to mid-sized companies build their businesses by building Customer Loyalty retention.