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Business To Business Marketing Services - There are different types of business to business sales organizations: a company sales force, rep groups, business to business distributor networks, even end users who affect purchase decisions. There are blended business to business sales forces: combining any, or all of the above marketing services. a guide for those who develop industrial marketing programs. Six primary industrial marketing categories are presented: distributor support materials, sales force support materials, end user communications, industrial direct marketing, trade advertising and merchandising and packaging programs.
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